Celebrating 15 Years

I’m not the best at keeping track of anniversaries. For some reason, I must check the October 2005 calendar every year to verify my wedding anniversary date! I don’t know why it is so difficult for me to remember this very important date, but I’m eternally grateful to Google.

December 2022 marked my 15th year in business as an image consultant and style coach. I started Bethany Siggins Image Consulting with little more than a hope and a prayer. I had not been happy in my current career when I began searching for a new one in my mid-thirties. When I discovered the Association of Image Consultants International (AICI) website, I knew I had found the career I was seeking, one that would allow me to be of service in a meaningful way. Since I had not studied fashion in college, I sought the help of a local expert to learn the ins and outs of the business. I’m eternally grateful to Elaine Stoltz, a Fort Worth-based image consultant, for her guidance and formal training.

I love what I do, and, most of all, I believe in what I do. The assistance I provide changes lives. As a matter of fact, a client recently texted me: “This is going to change my life.” Music to my ears!

At the very least, my services make a client’s life much easier and less stressful. Can you put a price tag on that? Not really.

2022 has been my busiest year since returning from the Pacific Northwest in mid-2018. I’m so thankful to new clients and old ones who trusted me this year to guide them on their style journey. Everyone is on a journey with their wardrobe and style. One’s image is always a work in progress. As I’ve always said, as your life changes, your style follows suit.

As I’ve shared, I’ve experienced my own style shift, especially in the last 12 months. For some reason, I’m drawn to simple, well-made pieces. I love to pair those with quality accessories I’ve collected over the years. It’s an easy formula but not boring. So, if you are feeling the same about your own style, you are in good company! It happens and it’s normal.

If you’d like assistance through a style shift or anything else style related, I’m here for you. If you know someone who needs help with their wardrobe and shopping, please share my business with them.

I can’t believe it has been 15 years. What a ride and what a joy to serve so many. Thank you for your support. I’m in it for as many years as possible. If you are reading this on the publication date, December 31, 2022, wishing you a blessed New Year!

4 thoughts on “Celebrating 15 Years

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  1. Since you analyzed my colors in 2014, my whole closet and style have gone through several evolutions. Although I didn’t really get it at first, the concept of contrast finally made sense to me a few years ago. (You explained it very well, I just had trouble applying it.) Now in my mid-60’s and dressing for retirement, I have finally banished black near my face (like you told me to in 2014 – DUH) and I’m following my colors very closely, even those I swore I would never wear, like aubergine. In fact, both my raincoat and my “big coat” are that color, and it never fails to draw compliments. You provide a fantastic service, and I wish you many blessings in the coming year!


    1. Lorri, it is so kind of you to write in. What a wonderful update. I’m so happy the color analysis continues to serve you well all these years later. Sometimes as we age our coloring softens and our colors need to be re-done. As long as your colors still look great on you, wonderful! It’s funny about wearing certain colors, however. Sometimes we just don’t resonate with everything on our color fan. I’m not a big fan of purple, and it looks nice on me. I say to never force it. I’m delighted you are finding colors on your fan that you now enjoy wearing! I bet your coats are smashing!! Happy New Year! Thank you again. This made my day.


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