Reviving the Dress Shop – Seattle’s Visette Boutique

IMG_8042Do you have your Easter dress yet? This might seem like a strange question, but when I was growing up in the South, it was a common inquiry this time of year. Everyone bought something new for Easter, whether it was a hat, a pair of shoes or a dress/suit. While dress shops were once ubiquitous, especially across the South, the modern-day dress shop is almost non-existent.

IMG_8030Imagine my delight when about a year ago I discovered Visette Boutique, open about 15 months now, in Capital Hill. Upon entering the boutique, I was warmly greeted by shop owner Visal Sam, who excitedly shared with me her concept for the boutique and her passion for beautiful fashion. Her shop is a piece of art housing wearable art.

One of the most difficult tasks as a personal shopper is helping my clients find a special occasion dress that is not like everyone else’s and does not break the bank. Your options for dress shopping today are: a “big box” store, a prom dress store, or an expensive dress boutique with most dresses starting at $500.

Visal believes every woman should feel beautiful, and her years growing up in Cambodia shaped her desire to offer beautiful garments at all price points so all women feel ready to dress for a special occasion or simply for any day of her life.

Beyond offering dresses at various price points, Visal brings in designers, both local and from around the U.S. and the world, you might have never heard of including:

Greta Constantine, worn by many celebrities on the red carpet, offers season-less  gowns and cocktail dresses, which can be ordered any time in just about any color.  These unique garments are the most expensive in Visette running between $1,500 – 2,500.

Love Binetti is best described as Chanel meets Mick Jagger, elevated yet funky with a rocker edge. This line has quickly become a store favorite.

Berayah offers pieces that can be dressed up or down depending upon the occasion: work, happy hour, a date night, or going to coffee or walking your dog.

Divka is a Japanese brand which offers the best of today’s casual “street” fashion.

Exquise, the best-selling brand in Visette, offers well-made garments with a great fit and a retro vibe, while remaining mature, modern, and affordable with most pieces running between $140-$250. These pieces look great on everyone according to Visal.

Man-tis, a Seattle-based brand, is adored by working professionals who do not wish to wear a suit. These pieces are eco-friendly, made to order and travel well.

I spied many dresses I wanted to take home, and I tried on a few just for fun!

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I have referred many women to Visette since learning about it, and everyone who goes in raves. I believe deeply in Visal’s concept to bring unique, well-made, not-found-everywhere dresses into our lives and our closets. Drop in and see it for yourself!

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Thank you for reading my first blog post! I would be delighted if you followed this blog, shared it with your friends, and visited my other blog. I am also on Instagram!

More Southern In Seattle soon!


Bethany Siggins

(All photos are my own.)


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